We’re Ariel, a small car manufacturer, kind of a cottage industry really. We produce high-quality, hand-built, bespoke products down to the customer’s specifications. So, you get that really bespoke personal touch as well as a very high-performance machine.

Our priorities are performance, but also weight is also a big consideration and longevity. A lot of the products are used aggressively; they go through quite a lot of strain and stresses. So that’s also a consideration when we design and purchase parts as well. We’re looking for good quality products

Historically, Ariel has used naturally aspirated and supercharged engines in its cars. Now we’re in the turbo era, oils have moved on a long way. The cars can be used for a couple of days a year, or they could be used every day. When they are being used, it’s predominantly on track. Being Honda engines, they are very high revving, which puts a lot of stress on the lubrication. So that is also a consideration for us. We wanted someone who knew what they were doing when it comes to lubrication. At the minute we get all our fluids from, previously, very different suppliers. So, it’s quite nice to go to one technical partner who will supply us with oils, lubrication, coolant and brake fluid. We know that Motul is a trusted brand, and all the products are very high quality.

As the latest generation of Ariel vehicles become more technically sophisticated, aligning ourselves with a lubricants partner sharing the same values makes perfect sense. We at Ariel are always striving for technological advancement, along with class-leading performance and reliability, and know that this sentiment is shared by Motul. We are very proud to be associated with Motul and know that their heritage, core values and vision will play a key part in helping drive Ariel forward.